Scalea, Calabria, Italy
+393512967601
Scaleable - Contemporary Art Museum of Scalea
In 2021, we feel challenged to reinvent the old “boring” concept of a museum as a place of conserving the past.
WHAT IS A MUSEUM?
A museum is not a building, not a set of walls, not a collection of images and objects and not even a program of exhibitions.
A museum is how we look at the things. It’s a prism, a platform, a physical and mental trigger to interact and learn about ideas, visions and inspirations.
A new museum must correspond to the dynamic changes in human society and new demands for the role of art in creating a better version of future for everyone.
Our museum, instead of a static place, becomes a constantly evolving platform for exchange of thoughts and ideas by means of art, science and technology.
Collection
We don't focus on collecting objects. Instead, we collect ideas, thoughts, topics, and present art works corresponding with our approach.
Mission
We call ourselves “contemporary art museum”, however we constantly search a way to challenge and reconsider the existing concept of Contemporary Art itself. Previously, it has been seen as an isolated and privileged bubble world focused on a constant dialogue with itself.
We aim for contemporary art to step out of this narcissistic bubble, and address crucial issues for the future of the humanity and the planet.
The central topic for the coming projects is creating a better life for the future generations, by focusing on the important aspects of the society and ecology.
We believe that by drawing new attention focuses and searching new ways to see the worlds, the artists are able to reconsider “the rules of the game”: the ways the humans live, produce and consume, love, grow their children, think and see, and the ways the decisions are taken.
Our goal is to shift the focus of the world, from the “success”, constant race of technology into human empathy, connection and reinventing balance between the human society and the nature. We want the art to interact with the local communities and build bridges with new technologies, sciences and production industries, in order to make the world more “humane”, open and interacting.
And we’re happy to foster such art and to provide it with a platform for realisation of their dreams.
How we make it?
We collaborate with curators and institutions on each specific project. Each project is based on the personalized curatorial approach: a deep theme research, interaction and collaboration in different fields and as a result a combination of an exhibition, a printed publication, a digital platform and a series of events, engaging the visitors and local population into active dialogue and activities.
WHERE?
The head department of the Museum is based in Scalea, South of Italy. Scalea is a place with rich history, situated between the warm sea and spectacular mountain, where both the communal authorities and the local population are open to welcome the new creative initiatives. The museum is a part of a project Scalefornia: turning Scalea into an international creative community.
The whole old town becomes a platform for The Museum on the open air, and available buildings can be repurposed and designated as locations for pop-up exhibitions, production labs and events.
Structure
The Museum is not only exhibition space, it’s a collaboration hub, research laboratory and a space for discussions and learning. We invite artists, curators and writers for an artistic residency, where they can ask questions, doubt, search new ways, create new works, while being actively involved with local community and environment.
The museum is paired with the New Academy of Intensive Learning -the educational institution focusing on art, culture, curating, processing information and practicing in different innovative fields.
Besides, the museum has its own publishing house, library and collaboration spaces. Our museum program is broadened with festivals, workshops, conferences and other events throughout a year.
There is also a fast growing group of partnering businesses and institutions, who support the museum’s initiatives and collaborate with us on different levels.
Our interests extend as wide as make art co-involve with innovative farming, startup incubator for avant-guard food production and a research centres for human longevity and brain activity.
SCALEABILITY
We call the Museum “Scaleable” as a wordplay.
Scalea is the name of the town which generously hosts our museum’s initiative. It’s “able” because we believe in the almost endless ability of individuals and groups to be creative and to bring a positive change. As a whole, our “scaleable” museum model can be scaled up and be projected in any place of the world, with the use of our strategy, knowledge and network.
Possible future topics for research:
-New Utopia. How we can create a paradise in the ever-changing world.
- All-inclusive. How do we exist in the new society model, and how to make everyone take an active role in it? Is "new ethics" toxic? Whom else did we forget to include into a successful society?
- Every man is a book. How an individual narrative can help to evolve a collective knowledge about each other and the world around. Every person has a story to tell. We help to tell it! Exhibition and a series of events, workshops.
- Avant-guard food experience. How far we can go with changing our food habits in order to save our health, nature and the planet?
- Human 2.0 - How humans can adapt its own success on the planet and how can we become better human beings? Morals, values, genetical intervention and the progress pace.
- Non-Linear Time. Remapping our consciousness, reconsidering our perception of time.
- New economy. Gifts exchange, volunteering and sharing, and cryptocurrency backed up by artworks rights.
- Will we live forever? Exploring new concepts on longevity, genetical engineering, and other strategies to achieve “eternal life”.
Founding director of the Scaleable Contemporary Art Museum — Irina Popova.
Contact: irina.popova.dps(at)gmail.com
scaleforniaproject@gmail.com
Options of support
You can stop your subscription at any time.
In 2021, we feel challenged to reinvent the old “boring” concept of a museum as a place of conserving the past.
WHAT IS A MUSEUM?
A museum is not a building, not a set of walls, not a collection of images and objects and not even a program of exhibitions.
A museum is how we look at the things. It’s a prism, a platform, a physical and mental trigger to interact and learn about ideas, visions and inspirations.
A new museum must correspond to the dynamic changes in human society and new demands for the role of art in creating a better version of future for everyone.
Our museum, instead of a static place, becomes a constantly evolving platform for exchange of thoughts and ideas by means of art, science and technology.
Collection
We don't focus on collecting objects. Instead, we collect ideas, thoughts, topics, and present art works corresponding with our approach.
Mission
We call ourselves “contemporary art museum”, however we constantly search a way to challenge and reconsider the existing concept of Contemporary Art itself. Previously, it has been seen as an isolated and privileged bubble world focused on a constant dialogue with itself.
We aim for contemporary art to step out of this narcissistic bubble, and address crucial issues for the future of the humanity and the planet.
The central topic for the coming projects is creating a better life for the future generations, by focusing on the important aspects of the society and ecology.
We believe that by drawing new attention focuses and searching new ways to see the worlds, the artists are able to reconsider “the rules of the game”: the ways the humans live, produce and consume, love, grow their children, think and see, and the ways the decisions are taken.
Our goal is to shift the focus of the world, from the “success”, constant race of technology into human empathy, connection and reinventing balance between the human society and the nature. We want the art to interact with the local communities and build bridges with new technologies, sciences and production industries, in order to make the world more “humane”, open and interacting.
And we’re happy to foster such art and to provide it with a platform for realisation of their dreams.
How we make it?
We collaborate with curators and institutions on each specific project. Each project is based on the personalized curatorial approach: a deep theme research, interaction and collaboration in different fields and as a result a combination of an exhibition, a printed publication, a digital platform and a series of events, engaging the visitors and local population into active dialogue and activities.
WHERE?
The head department of the Museum is based in Scalea, South of Italy. Scalea is a place with rich history, situated between the warm sea and spectacular mountain, where both the communal authorities and the local population are open to welcome the new creative initiatives. The museum is a part of a project Scalefornia: turning Scalea into an international creative community.
The whole old town becomes a platform for The Museum on the open air, and available buildings can be repurposed and designated as locations for pop-up exhibitions, production labs and events.
Structure
The Museum is not only exhibition space, it’s a collaboration hub, research laboratory and a space for discussions and learning. We invite artists, curators and writers for an artistic residency, where they can ask questions, doubt, search new ways, create new works, while being actively involved with local community and environment.
The museum is paired with the New Academy of Intensive Learning -the educational institution focusing on art, culture, curating, processing information and practicing in different innovative fields.
Besides, the museum has its own publishing house, library and collaboration spaces. Our museum program is broadened with festivals, workshops, conferences and other events throughout a year.
There is also a fast growing group of partnering businesses and institutions, who support the museum’s initiatives and collaborate with us on different levels.
Our interests extend as wide as make art co-involve with innovative farming, startup incubator for avant-guard food production and a research centres for human longevity and brain activity.
SCALEABILITY
We call the Museum “Scaleable” as a wordplay.
Scalea is the name of the town which generously hosts our museum’s initiative. It’s “able” because we believe in the almost endless ability of individuals and groups to be creative and to bring a positive change. As a whole, our “scaleable” museum model can be scaled up and be projected in any place of the world, with the use of our strategy, knowledge and network.
Possible future topics for research:
-New Utopia. How we can create a paradise in the ever-changing world.
- All-inclusive. How do we exist in the new society model, and how to make everyone take an active role in it? Is "new ethics" toxic? Whom else did we forget to include into a successful society?
- Every man is a book. How an individual narrative can help to evolve a collective knowledge about each other and the world around. Every person has a story to tell. We help to tell it! Exhibition and a series of events, workshops.
- Avant-guard food experience. How far we can go with changing our food habits in order to save our health, nature and the planet?
- Human 2.0 - How humans can adapt its own success on the planet and how can we become better human beings? Morals, values, genetical intervention and the progress pace.
- Non-Linear Time. Remapping our consciousness, reconsidering our perception of time.
- New economy. Gifts exchange, volunteering and sharing, and cryptocurrency backed up by artworks rights.
- Will we live forever? Exploring new concepts on longevity, genetical engineering, and other strategies to achieve “eternal life”.
Founding director of the Scaleable Contemporary Art Museum — Irina Popova.
Contact: irina.popova.dps(at)gmail.com
scaleforniaproject@gmail.com
Options of support
- become a friend: 10 euro / a year: newsletter
- become a partner: 50 euro / year: newsletter and invitation to events
- become a patron: 150 euro / year: newsletter, invitation to the events and printed publication
- become an angel: 500 euro / year or more: newsletter, invitation to the events, printed publication and one artwork a year in your collection
You can stop your subscription at any time.
OBIETTIVI
1
Attrazione turistica
Portare a Scalea durante tutto l'anno turisti internazionali di alto livello culturale e dare a Scalea notorietà a livello internazionale.
2
Polo artistico
Fare di Scalea un luogo di fiorente arte e cultura, uno scenario di interazione con la natura e l'ambiente locale. Sensibilizzare sull'ecologia e la sostenibilità, e preservare e tramandare la storia del territorio.
3
Nuove generazioni
Rendere Scalea popolata da nuove generazioni di persone coinvolte nelle attività creative, nelle comunicazioni, nei mercati dell'arte e nelle tecnologie digitali.
4
Sviluppo economico
Rendere più fiorenti le attività locali e il mercato immobiliare di Scalea, portare investitori per ristrutturare le case abbandonate.
SCALEABLE: Scalea Museum of Contemporary Art
#1
AIR Scalea - Artist in Residence Program
See more at the AIR Page:
# 2
Game "Treasure Hunt" in the historical centre of Scalea
#4
International Talent Award
We celebrate the talents in all the diversity.
Before 31 December submit your achievements of the year to get the talent award of 1000 euro and international recognition through the museum exhibition!
Before 31 December submit your achievements of the year to get the talent award of 1000 euro and international recognition through the museum exhibition!
Il Team
Una squadra internazionale di specialisti culturali che amano il territorio di Scalea
Irina Popova
Founder & Director
William Myers
Curator & advisor
Gianfranco Errico
Communication director
Matteo Santucci
Art director
NOSTRI PARTNER
